
More than 85% of all Internet searches occur on the major search engines of Google, followed by Yahoo and Bing. If you are not on the internet, people will not find you. A link here gives you an insight to how you can achieve free advertising. Some of it will be familiar, some not so, it's primarily intended for the American market.
Just using Facebook is restricting your presence to those who generally look for neighbourhood services. Facebook is a social concept like Twitter and Instagram, it does not have the search capability of the Internet Engines. Over the years, Facebook's popularity has been weakened by the introduction of newer social platforms. Disgruntled customers, whether substantiated or not, may provide comment to show your service or product to be disreputable. Everyone knows a friend of a friend and bad news travels fast on Facebook. See Facebook stats here!
With a web presence, you can have a unique domain name with unique information about services and/or products you provide. As opposed to business directories, here is the ultimate inexpensive opportunity to express who you are, what you do, where you are and how to contact you. The options are only limited by imagination.
Your web page existence is controlled by you, it’s content is controlled by you and moreover, all your costs, present and future, will be controlled by you with no requirement to engage with any third party to maintain that presence. Basically, it is far safer and more affordable when everything is in your control.
The thought of building a website can be daunting. Click here to see websites previously owned and available for modification to your requirements, totally subscription free.

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